Job Introduction
The National Autistic Society is committed to safeguarding and promoting the welfare of all children and adults who use our services. Successful applicants will be required to complete the relevant safeguarding checks if relevant to their role.
Join Us as a Senior CRM Marketing Manager
The National Autistic Society helps create a world that works for autistic people and within National Programmes we champion the rights and interests of autistic people and their families, making sure national policies and legislation reflect their needs. We have a rewarding opportunity for a Senior CRM Marketing Manager within the Marketing Team. If you share our values and want to make a difference, we'd love to hear from you.
Visit our website to find out more about who we are: https://www.autism.org.uk/
About the Team
Our Marketing Team works closely with Digital, External Affairs and client teams across the organisation to deliver impactful, data-driven campaigns that support engagement, fundraising, learning services and advice programmes. The team uses insight, technology and audience-led approaches to ensure communications are effective, personalised and aligned with organisational objectives.
About the Role
This is a senior role responsible for shaping the organisation's CRM marketing strategy and driving high-impact, data-led marketing activity through HubSpot. You'll provide strategic oversight of campaigns, establish governance and best practice, develop audience-led engagement strategies, and act as the organisation's HubSpot subject matter expert. You'll also lead the development of reporting frameworks, user journeys and campaign optimisation, while managing and developing the Data Marketing Officer.
What You’ll Do
- Lead the development and delivery of the organisation's CRM marketing strategy and HubSpot campaign activity.
- Provide strategic oversight, governance and best practice guidance for HubSpot campaigns and marketing automation.
- Design and oversee audience-led, cross-channel user journeys across acquisition, engagement and retention activities.
What We’re Looking For
- Significant experience using HubSpot CRM and delivering cross-channel and email marketing strategies within a large organisation.
- Strong knowledge of CRM strategy, marketing automation, campaign reporting and data governance.
- Demonstrable strategic thinking and data analysis skills, with the ability to turn insights into action.
Click here for the Job Description
This advert is for a full-time position at 35 Hours per week.
This role is Homebased, with regular stakeholder and team meetings via Microsoft Teams and occasional travel for team meetings and training, including to our London HQ.
What we can offer you
- Pension – Auto-enrolled pension scheme.
- Annual Leave – 33 days (including public holidays). You can buy or sell leave each year.
- Training – Great induction and training, including autism training.
- Discounts – Online staff discount scheme for shopping, cycling, tech, and more (e.g., Asda, Tesco, Nike, Apple).
- Healthcare – Cash plan for permanent staff.
- Life Assurance – 2x your base salary.
- Flexible Benefits – Options like private health, dental insurance, holiday trading, enhanced pension.
- Support – 24-hour Employee Assistance Programme and counselling.
- Mindfulness – Free Headspace app for you and up to 3 family/friends.
- Blue Light Card – Eligibility for discounts.
About our application process
You will be required to upload your CV. If you are providing a supporting statement, please consider the following:
- Look at the job description and person specification.
- Tell us how your skills and experience match the role.
- Give examples if you can.
We might close this job advert early if we get lots of suitable applications.
To protect our autistic adults & children at the National Autistic Society, some roles require employees to have a criminal background check. Possession of an Enhanced DBS Check either on the Update Service or conducted within the last 12 months would be preferable but not essential if its applicable to your role.
Applications for this job are sought from anyone who is suitably qualified and experienced for the role but particularly welcome from autistic people.
We are an equal opportunities employer and part of the Disability Confident Employer scheme.
Important Information
Agencies need not apply.
Please note the National Autistic Society are unable to provide sponsorship for Visas.
The National Autistic Society may use artificial intelligence (AI) to assist our recruitment team with reviewing applications for this role. All application decisions are made by people and are not determined automatically by AI.